Formerly Director of Communications at PATISEN, the leading Senegalese agribusiness, Alima has been Managing Director of ACT Afrique Communication, the subsidiary specializing in strategic and transformational communication, since 2019.

Alima has been working for over 20 years in a complex, multicultural and dynamic environment, rich in opportunities and challenges.

At the heart of marketing, communication, public relations and media, her long career has enabled her to manage communication activities for companies that are major players in their sector: banking, transport, agribusiness, national institutions, consumer services companies, non-customer related businesses, government organizations, oil companies, consumer goods.

Alima has acquired a rich experience with internationally renowned communication structures (McCann ERICKSON, OCEAN OGILVY & MATHER, CARACTERE, Global Com).

Alima holds a certificate in business organization and coaching from the professional institute of Lillebonne (France) and a master’s degree in information and communication from the University of Paris VIII.

Alima has also taught image semiology at the Free University of Dakar (ULD) and she is a Senegalese national.